Sans Serif Typefaces
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I think for a racing team some of these 'digital' fonts work quite well. They all look equally dynamic due to the line weight and angles used in them. However, UCLan want a professional look and I feel that the sans serif choices I made up top are more suitable, I particularly prefer Avant Garde Gothic as it isn't just a plain sans serif. It is a compass and ruler font (made up of entirely of circular angles and intersecting lines) and so retains some style that these digital fonts have while being able to play with the more humanist, 'professional' sans serifs. I also think the engineers this logo will be for and targeting will appreciate it's compass and ruler construction.
Digital Fonts
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I think for a racing team some of these 'digital' fonts work quite well. They all look equally dynamic due to the line weight and angles used in them. However, UCLan want a professional look and I feel that the sans serif choices I made up top are more suitable, I particularly prefer Avant Garde Gothic as it isn't just a plain sans serif. It is a compass and ruler font (made up of entirely of circular angles and intersecting lines) and so retains some style that these digital fonts have while being able to play with the more humanist, 'professional' sans serifs. I also think the engineers this logo will be for and targeting will appreciate it's compass and ruler construction.
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